Ad extensions can get more clicks and improve your quality score. But here's how ad extensions might also be negatively impacting your campaigns. As many in the paid search industry know, ad ...

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ...

Over the past 18 months, Google has pushed to improve Chrome extension security—a welcome goal given the sketchy morass of extensions that have been out there for years. But one proposed change ...

Google on Thursday announced its rebranding of ad extensions to assets in the Google Ads user interface. The change will roll out during the next few weeks. Ad extensions like sitelinks and image ...

In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out ...

Bing Ads has taken the wrapper off a brand new ad extension. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. What they look ...

A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a ...

I'm a journalist and photographer and do some occasional extra work in Egyptian television. I grew up in Houston and finished school in Kansas with a political science degree. Politics are messy so I ...

Posts from this author will be added to your daily email digest and your homepage feed. There’s a growing split over how much room browsers should leave for ad blocking — and Chrome and Firefox have ...