Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

For the past five years, IBM (IBM) has partnered with Coremetrics, an online marketing analytics firm, to develop a product for Big Blue's WebSphere Commerce. The software helps companies analyze user ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

SAN MATEO, Calif., Nov. 28, 2011 /PRNewswire/ — BrightEdge, the leading site, search and social management platform for global enterprises, today announced release of its BrightEdge Adobe®Genesis™ ...

This post was co-authored with Nikita Avdiushko, a second-year MBA student, and Caroline Vincent, a former MBA student, both from the Fuqua School of Business, Duke University. The Subscription ...