Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

The Association of National Advertisers has released an “Ethics Code of Marketing Best Practices” in an effort to provide a comprehensive ethics framework and resource guide that outlines best ...

Irina Gerry is a CMO at Change Foods, working at the intersection of food and climate, driving sustainable food system transformation. What’s holding up action on climate? Why do global governments, ...

Whether the calendar reads 1924 or 2024, the marketing industry has always been about generating interest and excitement about a given product, service, or brand. The methods of accomplishing that ...

In August, the House of Delegates passed changes to the ABA Model Rules of Professional Conduct modernizing the rules as they relate to the oft-confusing issues of lawyer marketing, advertising and ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

It is estimated that, on average, consumers are presented with up to 10,000 discrete advertisements a day. As this number continues to grow, so too do people’s expectations of representation in ...

Apparently miffed by the increasing spate of violations of the advertising codes and ethics, the Advertising Standards Panel (ASP), a statutory body under the Advertising Regulatory Council of Nigeria ...