The 30 teams in the NBA will soon be opening a new revenue stream: their jerseys. The league's board of governors approved the sale of sponsorship patches Friday morning, clearing the way for sponsors ...

Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new ...

September 13 - The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday. Financial terms were not ...

The NBA is inching closer to allowing corporate logos on its players' jerseys. League owners will discuss the possibility when they meet in Toronto during All-Star Weekend, according to ESPN.com. The ...

Getting your Trinity Audio player ready... With the right deal, the Broncos could develop a new set of catchy nicknames. How about Motorola Moreno? Conoco Clady? Maybe even Bank of America Brandon ...

A before-and-after image showing how lucrative ad logos in the UFC Octagon can be swapped out between brands, in this case, a wine company for a tire company. After 18 months of testing, combat sports ...

ASHBURN, Va. - Coach Steve Spurrier was discussing the Washington Redskins' draft choices at a news conference when suddenly - with an electronic flicker of light - the advertising logos on the ...