If multiple people who know what they're talking about offer the same piece of advice over and over again, it's wise to listen. Over the past year, I've become intertwined with the e-commerce ...

Amazon’s revenue derived from advertising increased 18% year over year to $17.29 billion in Q4 2024, according to an earnings statement. That marks a deceleration in the rate of growth from the ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Early data from the 2024 Black Friday shopping event reveals ...

Amazon Retail Ad Service shows the e-commerce giant extending its proven solutions to other retailers that want to get in on a lucrative market without the costly and complicated process of standing ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

A federal judge in Washington state has dismissed a class-action lawsuit against Amazon for putting ads on Prime Video. In a ruling issued Wednesday (read it HERE), U.S. District Judge Barbara J.

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...