Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Bloomberg reports how Apple’s work on search and generative AI could create a Google competitor. Bloomberg reports how Apple’s work on search and generative AI could create a Google competitor. is a ...

Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26. However, the tags do not appear on the public App Store yet, ...

An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

As an iPhone and iPad owner, I often buy music, videos, apps, ebooks, and other content through Apple's App Store. In the past, finding and tracking specific purchases from the store was a challenge.

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. Apple will allow iPhone and iPad owners to delete one of its most prized and valuable ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple today unveiled the winners of its 2025 App Store Awards, including task planning app Tiimo, which was named iPhone App ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...