Attribution theory is a field of social psychology, which was born out of the theoritical models of Fritz Heider, Harold Kelley, Edward E. Jones, and Lee Ross. Attribution theory is concerned with the ...

"Love isn't about staring at each other, but about looking forward together in the same direction," Antoine de Saint-Exupéry insightfully noted. This perspective aligns with the exploration of love’s ...

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to answer. Attribution is important, no matter your industry or ...