When OpenAI announced “Buy it in ChatGPT” this week, it wasn’t just unveiling a new convenience feature. It was taking a step toward something bigger: a world where AI agents don’t just talk, but act ...

People visit websites to learn about products and efficiently buy them. Standard ecommerce platforms have limitations that cause challenges in the buyer’s process. If you’re hearing the word “headless ...

Today’s retailers need agility and flexibility to remain competitive and adapt to our changing world. That’s why you see more and more heritage brands, CPG brands, direct-to-consumer brands, and B2B ...

Arundhati Bhattacharya, CEO and chairperson of Salesforce India speaking at WPP Commerce, explained how Indian brands should use physical and digital retail side-by-side to enhance their customer ...