Discover how inflationary psychology influences consumer behavior and market trends. Learn the effects on investments and economic stability in an inflationary environment.

A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers ...

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

Ah, summer. Beach days, iced lattes, slow mornings by the pool…what’s not to love? The sun is shining, temperatures are rising, and our moods are on the upswing. Yet, summer isn’t just for suntans and ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Prof Bradley Franks CON.3.07 and Dr Liora Moskovitz CON.3.20 This course is convened by Prof. Bradley Franks who has oversight of the classes and assessment. Lectures will be delivered by Dr. Liora ...

Tension: The people with natural marketing instincts rarely see themselves as marketers because their abilities feel too ...

The psychology of red in branding and consumer marketing. Red evokes both strong positive & negative associations. Using red can affect mainstream appeal and luxury.