A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website ...

A brand name should evoke positive emotions, be culturally sensitive, and be easily memorable. A logo serves as the primary visual representation of a brand. It’s more than just aesthetics; it ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's highly competitive world, making a name for ...

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...