Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Your website’s landing page is a powerful force in securing new clientele. Every element has the ability to serve as visual rhetoric to encourage visitors to stay and finish the customer journey. A ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

With the rollout of Google Hummingbird, we know that sites that feature active and meaningful content marketing are being ranked higher in organic searches. To that end, landing pages can be used as ...

People have always been skeptical of advertising, and with the proliferation of spam and shady operators, they’re even more skeptical of what they read online. Therefore, your landing-page copy must ...

Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call to action—whether that means filling out an online form, signing up for a ...