Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand ...

Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped out — they just end after the “purchase” moment. For sure, the concept of a ...

Understanding the nuances of consumer behavior is paramount for marketers and customer experience leaders, naturally. The digital revolution, coupled with the rise of generative AI and the increasing ...

Innovative directional speakers in a supermarket create zones of targeted audio, enhancing the customer shopping experience by providing product information and promotions directly to those in the ...

Brick-and-mortar stores are in revival mode after the ecommerce surge during the pandemic. With customers returning to stores in-person, they expect a retail experience that is social, immersive and ...

The retail industry is on a never-ending quest to get the right products to consumers when, where, and how they want. Yes, the pandemic has turbo-charged digitalization, but e-commerce is no longer a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. To state the obvious, the world changed a lot in 2020. From the ways people shop and consume ...

Companies in the retail industry have been transforming their business models for years. For example, brick-and-mortar stores are striving to compete with digitally native brands, which, in turn, are ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

The quest to deliver a seamless and satisfying customer experience is central to retail companies’ strategies, and those efforts are even more important as the industry’s “peak season” is in full ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.