CLIA said the arrangement also enables its agents to create agency-branded cruise email campaigns, delivered on behalf of the agency directly to the client. Content and websites for customized email ...

In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast. Today, B2B marketers must use data and intelligence to ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

With clear evidence of how personalized email subject lines can improve performance, and automation technology simplifying the process of personalizing email campaigns, there's no real excuse for ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

My wife and I just witnessed the power of a customized email promotion. Our son is a North Carolina high school senior, and an excellent student. He also runs cross-country, although two leg injuries ...

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns. If you have been working in marketing prior to the ...

Personalized marketing is truly one-to-one, whereas customized is more “one-to-many,” according to Sears Holding digital addressable marketer Ryan Deutsch during his opening keynote at the Email ...

It’s true, even as Americans complain about their email inboxes, email marketing is still one of the most effective ways to reach your audience. But that study is from 2014, which begs the question, ...