"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

Here’s what psychologists and dermatologists want parents to know about the latest tween skincare trend, including what to do ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...

It started innocently enough -with my tween daughter scrolling through TikTok, giggling at dance challenges and cute animal videos. But lately, her feed has taken a turn. Now it’s filled with glossy ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...