Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal advocates have coined a new name for this practice: dark patterns. Difficult ...

It’s happened to all of us. You’re browsing online and a pop-up appears, blocking the entire screen and urging you to enter your email in exchange for 10% off. You look for the “X” to close the window ...

A study by the Advertising Standards Council of India (ASCI) in 2021-22 found that 29% of the ads processed by ASCI pertained to disguised ads by influencers, a kind of dark pattern. Just like that, ...

Since October of last year, Microsoft has been sending customers of Windows 7 and Windows 8.1 desktop pop-ups, asking them to update to Windows 10 for free. About a month ago, users who had resisted ...

If you’ve ever had to call to cancel a subscription you signed up for online in seconds, uncheck a preselected agreement to receive ads in the mail or been tricked into upgrading to a premium economy ...

What drives us to some e-commerce shopping sites often? Firstly, due credits to access the plethora of products under one domain, and the presentability. Secondly, something we all can't deny is ...

Dark Patterns in Online Shopping: Have you ever been surprised to see a pop-up message like "Only 1 item left in stock" or "Offer ending soon" while shopping online and made a hasty purchase? If yes, ...

A study shows over 8 in 10 airline passengers in India experienced dark patterns in past year, including hidden fees, forced ...