While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

The new in-house PepsiCo team is focused on CRM, digital, data management, shopper marketing and ad tech, all areas where data plays a key role. As such, the move can be seen as an attempt by PepsiCo ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, ...

Today, the issue of data collection of online users remains a controversial issue. Today, data collection of online users remains a controversial issue. However, for many businesses, it isn't an issue ...

The social media environment is another prominent example of algorithmic decision-making in Americans’ daily lives. Nearly all the content people see on social media is chosen not by human editors but ...

We Are Social—in partnership with Meltwater—has released Digital 2025, its latest annual report on social media and digital trends worldwide. Global social-media users have reached 5.24 billion, a 4.1 ...

On August 23, 2023, Data Media Associates, LLC (“DMA”) filed a notice of data breach with the Attorney General of Maine after discovering that an unauthorized party was able to access confidential ...