The Apple logo was green. The symbol for Foot Locker was a sneaker. And Starbucks? The famous siren on every Frappuccino and chai latte was not exactly the friendliest-looking sea dweller. When 156 ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

[ch00f] is at it again, expanding the horizons of the art of PCB business cards. This one draws his logo on any computer over a USB port. The physical design of the card is heavily inspired by [Frank ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...

Being able to recognize a logo and being able to recreate it appear to be vastly different things. Although a group of consumers recently thought they had a good grasp on the designs, expressing ...