While composing email on mobile phones is still a tricky mire of text prediction and flawed virtual keyboards, email reading is quickly shifting away from the desktop. According to data from the US ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Email open rate is one of the key metrics used to gauge the success of your business’s email marketing campaigns. Although some marketers consider click-through rate (CTR) to be more important, the ...

Your subject line matters, but it’s not the most important part of your email. Here’s what gets people to open your messages every time. By next year, people around the world will send and receive 376 ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...

Whether you have an online business or a brick and mortar business, email marketing is a very important part of your marketing strategy. If you’ve been working diligently to create and grow your email ...

Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...

It’s an uncomfortable truth that much of what we do online can be tracked in some fashion. We’ve all grown used to the idea that, unless you use a VPN, your web history can be followed easily by third ...

Using email for communication and sales is a powerful way to reach clients and people directly in their inbox. However, having your email immediately deleted because it appears to be spam can be ...