Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

CANOPY shares expert tips for planning last-minute holiday parties, focusing on venue, budget, engaging concepts, ...

Below, Nashville-based event planner Amos Gott shares his essential tips for everything from table-setting and drink stations ...

In 2018, the United States recorded 340 mass shootings and 108 natural disasters (hurricanes, floods, earthquakes, severe thunderstorms, wildfires and more), making it feel like emergencies are ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

The holidays can be a stressful time for anyone, but it's especially hectic if you’re in charge of the big party. If you find yourself in that coveted (and often crazy) position as the host, you’re in ...

One of the early steps in a wedding planning journey is to settle on a theme for the big day. While you could always go classic, highlighting your relationship and choosing something a bit less ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...