Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

In the Introduction to the Derivative video we introduce the notion of the derivative of a function and explain how the derivative captures the instantaneous rate of change of a function. In the ...

Few business owners find themselves in a market where they are the only company selling a certain product or service. Competition is thick in most markets, so you need to differentiate yourself and ...