Today's authors face unprecedented competition in the market. With self-published authors and indie press becoming increasingly popular, more and more writers are having to find their own pathways to ...

Bloom Books took off with the help of E L James, the author of “Fifty Shades of Grey.” It broke with tradition and became the fastest-growing imprint in romance. By Alexandra Alter A few years ago, ...

The magazine’s Ethicist columnist on what is acceptable when trying to increase book sales. By Kwame Anthony Appiah I’ve recently heard some sharp comments from friends about male authors publishing ...

The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...