An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by ...

Google seems to be testing a new AdWords feature that allows you to batch your keyword analysis into a larger overview report, as opposed to running the report for each and every keyword manually. The ...

Ever wonder about the most searched-on and expensive Google AdWords keywords? Google generated about $32.2 billion during the past year in total advertising revenue, and about 97% comes from ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Generating hundreds of keyword phrases and matching ads could improve the chance of marketers finding "accidental super converters" in Google AdWords campaigns, AdGooroo founder Richard Stokes said ...

Last week the Second Circuit Court of Appeals issued a ruling in the Rescuecom v. Google case that has some potentially serious implications for all concerned. The appellate court has jurisdiction ...

The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

In the first case of its kind in New Zealand, the High Court has found that using a competitor's trade mark as a Google AdWords keyword is not trade mark infringement. The case, InterCity Group (NZ) ...