Google is ending continuous scrolling for search results, bringing back the traditional pagination format. Google claims this change aims to serve search results more efficiently, as continuous ...

Google announced that the Page Experience Update has finished rolling out. The announcement was largely met with a muted response. Nevertheless this is a big update and it will pay to pay attention to ...

Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking "signals" but were never ranking "systems." "It just meant these weren't ranking *systems* but ...

Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always within the control of site owners, ...

Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the ...

Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box. This is a feature that Google has been testing for about two months now, but now others and I ...

Opinions expressed by Entrepreneur contributors are their own. Have you heard of Google Page Experience? If you haven’t, and you prioritize search engine optimization (SEO) as a strategy to support ...