Why butter became 2025's biggest food trend: dairy surplus, brand activations from Pop Secret to Land O'Lakes, and the lipstick effect in action.

You may be too young to know what homemade butter tastes like. Amish butter beckons with a promise to recreate that experience. Shaped into slightly irregular rolls and wrapped in parchment, it ...

As someone who truly loves butter, I found it almost impossible to wrap my head around what food tech company Savor was doing. Butter made without cows? It sounded unthinkable—at best, some kind of ...

Butter is back. After decades as a dietary pariah, it’s a star ingredient in everything from brown butter pasta to gooey butter cake, and you may have noticed the growing variety at the supermarket.