Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

A rudderless ship is vulnerable to the strongest blowing wind. So too is your business if you're focused only on the here and now, and your operation is perpetually reacting instead of proacting.

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Generally, I’m not one for allowing emotions to drive decisions or for relying on uninformed plans. Both approaches leave too much to chance and too much potential for unnecessary vulnerability and ...

Having a clear direction for your career is paramount, especially for those aspiring to earn annual salaries of $100,000 or more. A personal mission statement serves as a compass, guides your career ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

A mission statement is a statement of the purpose of a company, organization, or person—its reason for existing. What is your reason for existing? Why are you here? You can think about a mission ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...