Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

Opinions expressed by Entrepreneur contributors are their own. If you do not know how to describe how you are different from competitors to your prospects, I hate to break it to you, but lacking ...