Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

Position markers, also known as finder patterns, are the large squares located at three corners of the QR Code. These markers help scanners detect the QR Code and determine its orientation. They are ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device, ...

QR codes. For many of us, they’re synonymous with a) the pandemic, b) the ongoing lack of actual menus in bars and restaurants, and c) the fact that the world is now just that little bit more tiresome ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

QR codes have proved versatile and efficient in the feedback collection arena. These matrix barcodes redirect users, upon scanning by a smartphone’s camera, to websites, questionnaires, or any other ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...