The report, from the Rutgers School of Management and Labor Relations, tried to work out which type of social media content caused the most upset in the office environment and how social content ...

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The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

About a decade ago, the Guardian asked IBM Vice President of Marketing Caroline Taylor about the impact of social media on the company’s marketing. Taylor said that “the amplification is extraordinary ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

A SSHRC Insight Grant funded this project. Amori Yee Mikami does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has ...