Marketing experts are increasingly turning to human relations theory as a framework for understanding and developing brand strategies. This approach, which views the relationship between brands and ...

IT is only in quite recent times that mathematical methods have been applied in the social sciences or, indeed, in those fields, such as psychology, where the natural and the social sciences overlap.

‘In selective adaptation to the perils of the Stone Age, human society overcame or subordinated such primate propensities as selfishness, indiscriminate sexuality, dominance and brute competition. It ...