Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

The first step in any effective e-mail marketing strategy is to build an e-mail file — the fuel for your e-mail marketing efforts. Many nonprofit groups discover that, despite their large and detailed ...