Google’s new European AdWords policy, effective from yesterday, implements two clear principles that emerged from recent Court of Justice case law, a lawyer for the company said today Speaking at the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has finally launched a native iOS app for AdWords, letting online ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...

Google added a Target CPA bidding option in AdWords to accommodate marketers who think in terms of "a target" or "average CPA" when it comes to managing online advertising. With Target CPA Bidding, ...

Opinions expressed by Entrepreneur contributors are their own. Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords ...

BOSTON--Salesforce.com has acquired a tiny company that created an add-on to its hosted services for purchasing and managing Google-driven Web advertising campaigns. The acquisition brings the ...