Samsung has ramped up its preparations for the Galaxy S24 launch later this month. It has started putting up marketing banners for the new flagships in its retail stores. As expected, “Galaxy AI” is ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Banners have revolutionised the world of internet advertising and marketing. The very first internet marketing banner appeared almost two decades ago on Hotwired.com, which was an advertisement from ...

Banner adverts are a popular way to advertise your business online. With a banner advert you can attract visitors to your website from elsewhere, either by advertising your products and services or by ...

Roller banners are an essential marketing tool that many companies use as a promotion element because of their versatility and possibilities. In comparison to other tools, roll-up banners have the ...

Banner blindness is the phenomenon of users consciously or subconsciously ignoring web banner adverts. It can be so powerful that users tend to ignore all content resembling a banner advert – even if ...

Recommended for pages using either the Landing Page or Full Width page layouts, this content type allows you to promote a single call to action visually, like marketing messages, campaigns, and ...

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Upon arriving in Cannes, one of my first missions is to walk the Boulevard de la Croisette, the main street in Cannes where the fest takes place. Given this film festival is really about cinema above ...

One of the themes at this year’s Collision conference was the continued rise of sponsored content alongside some rather overt banner ad bashing. Of particular note was the cautionary tail of ...