Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing and digital transformations are hot ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...