Answer: Artificial intelligence (AI) has become a buzzword in the marketing world, and for good reason. With the rise of big data and the increasing complexity of consumer behavior, marketers are ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

DemandScience says that Marketing is caught in something called a Marketing Data Mirage. What is it, and why is it a challenge for Marketers?

CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.

(MENAFN- EIN Presswire) EINPresswire/ -- AvidTrak announced the launch of Avidia, an agentic AI data analyst designed to answer business and marketing performance questions directly from a company's ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Beyond fostering customer trust, transparency extends its benefits internally, revolutionizing how dealerships operate. By shedding light on marketing processes and strategies within the organization, ...

New report delivers data-driven benchmarks on SEO, content marketing, paid media, and competitive visibility across the global cybersecurity ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...