The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There are different approaches to marketing measurement that help businesses understand ...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design ...

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jessica Thorpe Social ...

The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...

There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When Bethesda released Starfield in 2023, many gamers were astonished by its attention to ...

Savvy investors know that a down stock market represents an opportunity. When quality stocks are trading at a discount, the wise move isn’t to sell in a panic—it’s to buy strategically. Yet, when it ...