CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...

Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Starting a business is like setting off for an exciting journey. But it’s not always a smooth ride. As you venture into the world of entrepreneurship, some key ideas can steer you toward long-term ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

You have /5 articles left. Sign up for a free account or log in. I am currently taking an Introduction to Marketing course on Coursera as a way to think about the ...

If poring over dozens of resumes and spending hours scheduling interviews sounds like your idea of fun, please stop reading this article right now. Still here? For so many of us, the hiring process ...

Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a ...