Retail media campaigns gained third-party media measurement from Incremental with the integration into Skai’s ad platform. The partnership between the two companies aims for optimization to become ...
Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...
The fourth edition of the ANZ Retail Media Report Card by Publicis Groupe’s Mars United Commerce highlights an industry on the cusp of maturity, with retail-media networks now offering sophisticated ...
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