Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...

Despite being ranked lower than Michigan, Michigan State is currently the most-watched college basketball team in the country ...

Ahead of Monday’s College Football Playoff national championship, Nielsen has released TV ratings data for Indiana and Miami.

With Indiana’s national championship win over Miami, the 2025-26 season came to a close. It was a big year for college ...

Streaming platforms continued to chip away at broadcast and cable television's lead in terms of time spent with TV platforms ...

The awards drew about 8.7 million viewers on Sunday night, down a little from 2025.

Add Yahoo as a preferred source to see more of our stories on Google. As Nielsen rolls out its updated ratings that crunch viewing data from millions of devices alongside its traditional sampling ...

Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2 streaming app in ad-supported TV time NEW YORK--(BUSINESS WIRE)-- Today, Nielsen, a global leader in audience ...

The implementation of Nielsen’s Big Data + Panel ratings method has thrown a wrench in how TV viewership has been measured. And there is perhaps no television product that has been impacted more by ...

‘Stranger Things' retains its hold on the top overall spot.