Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

WordStream reports show that organic search engine clicks from customers are at 94%. While organic ads get the bigger share, just 6% of the clicks go to paid ads. Are you spending so much on marketing ...

Marketers are largely in the dark about how Meta's upcoming content-moderation changes -- “Community Notes” -- will affect advertisements on the tech giant's family of social-media platforms. However, ...

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...