Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.
Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...
A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.
Marketers are largely in the dark about how Meta's upcoming content-moderation changes -- “Community Notes” -- will affect advertisements on the tech giant's family of social-media platforms. However, ...
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As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...
Data shows how gambling apps use paid installs, in which countries casino apps spend most on ads, and which markets turn that ...
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