Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...