Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

The era of product-market fit is coming to an end. Rapid technological advancements once exclusively featured at industry conferences like CES are now in pockets or sitting on shelves, desks, and ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Opinions expressed by Entrepreneur contributors are their own. Fifteen years ago, in 2007, Marc Andreessen of the renowned a16z technology fund stated that product-market fit occurs when your business ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Three years ago Zhamak Dehghani (pictured) shook up the data management world with a radical new concept called a data mesh. Now the company she founded is bringing it to market as a product. Nextdata ...