In recent decades, increasing consumption of ultra-processed foods (UPF) has raised attention for its implications for human ...

Industrial use of microorganisms plays a crucial role in food and beverage production, as well as in the creation of ...

Marketing education is evolving rapidly, driven by global digital transformation and the increasing need for interdisciplinary capabilities. Current academic approaches strive not only to impart ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Marketing management now stands at the confluence of tradition and innovation, integrating theoretical insights with practical applications to steer organisations in a dynamic, global marketplace. At ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...