Effective retail marketing is vitally important for today's manufacturers. Without a presence in retail stores, businesses rarely achieve the high level of exposure or widespread product distribution ...

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...

Developing an effective retail marketing strategy in today's high-tech world means engaging shoppers and building customer loyalty, not just getting them to buy once and never again. Writing your ...

The landscape of retail today has moved past just the allure of in-store promotions. With recent developments in Amazon and other monstrous e-commerce platforms, retail marketing has become less about ...

When retailers think about big data, the cost and complexity of sifting through the wealth of structured and unstructured data to make intelligent decisions can often seem overwhelming. But at its ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

With the growth of online and mobile banking, you might think of the bank branch as the next casualty of technological disruption, taking its place alongside record albums and photographic film. To be ...

Be a part of this transformation. RMI’s Retail Studies minor is a differentiator, a distinction that creates Your future. RMI connects you to an innovative curriculum with an e-commerce focused view.

In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional— places to fulfill supply and demand. Yet as online commerce continues to ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Recent studies suggest that the internet will account for around 53% of retail ...