Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2025 and look forward to an even greater 2026.

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Discover why AI search engines outperform traditional search in accuracy and personalization. Explore key traditional search ...

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or ...

Want to optimize your site the right way and set yourself up for success? Then it’s critical to know how search engines operate today. Search engines are a significant factor in everyday life. From ...

If a universe of digital information is only keystrokes away, finding the best sources among a search engine's rankings can sometimes feel like looking for the brightest star in the sky -- while ...

Search engines are a great way to find information, but these technologies are also helping criminals access your personal data.