(Ad) As long as politics has existed, people running for office have looked for the most effective ways to connect with their potential voters - to share their ideas, build a personal connection, and ...

Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Those brands that hook into the right one often find ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Pew Research Center first started asking about internet use internationally in 2002. Twenty years later, internet use among adults in several countries has increased dramatically. The way people use ...

Social media can affect all types of relationships in both positive and negative ways. It can help people stay connected, but it may also lead to lower-quality in-person time. People can use social ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

About two-thirds of Americans (64%) say social media have a mostly negative effect on the way things are going in the country today, according to a Pew Research Center survey of U.S. adults conducted ...

Given the explosion of social media, and especially platforms that support short, entertaining, and variably informative video clips—posted by an array of influencers ranging from conscientious ...