MediaPost

Better Pairing? Streaming + Social: Higher Recall, Purchase Intent

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...
Hosted on MSN

How Streaming Services Can Stay Ahead of the AI and Social Media Disruption Wave (Guest Column)

AI isn't just changing entertainment - it's redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers ...
Advanced Television

Research: Daily use of short-form social media exceeds streaming, gaming

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...
Advanced Television

Data: Streaming and social media ads lead brand awareness

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...
Entrepreneur

AI Is Transforming the Workplace — Including Social Media Marketing. Here’s How Businesses Can Actually Use It.

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...