LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...
John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...
Understanding a customer?s current location and his or her location history presents an unprecedented opportunity to gather rich data and deliver relevant, valuable content that accelerates engagement ...
Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ...
To meet its 2024 targets, Uber needed bookings outside London to surpass those in the capital. The hitch? While prompted awareness sat at 78.5%, only 11.5% of people beyond London held favourable ...