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Hasbro turns Transformers' Optimus Prime into the most Autobot toy of all time

the newest Optimus Prime toy lets the character transform into the symbol of the very faction that he heroically leads in the ...
Bleeding Cool

Hasbro Announces New Transformers Icons Optimus Prime Figure

Get ready to add a brand new hero to your collection as the Transformers Icons Optimus Prime is ready to roll out ...
CNET

This Optimus Prime Toy Can Transform Into a Nerf Blaster

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...
Gizmodo

Transformers Toys Come Full Circle With Optimus Prime, Not Megatron, Now Turning Into a Nerf Blaster

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...
Bleeding Cool

Optimus Prime Gets A Jetfire Upgrade with New Transformers Set

Hasbro and Takara Tomy release a new Optimus Prime and Jetfire Transformers figure set inspired by Revenge of the Fallen; ...
Gizmodo

Hasbro’s Latest, Greatest Optimus Prime Is Ready to Roll Out

Inspired by the iconic Transformers: The Movie, there's more than meets the eye with Hasbro's newest action figure take on Optimus Prime. Reading time 2 minutes There are a lot of Optimus Prime ...