The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

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, , ,, and other social networking sites are changing the way AEC professionals and their firms promote themselves, recruit employees, and advertise their services. However, as Building ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

Marketing may not be every advisor’s favorite part of their role, but it’s key to growing a business. That’s why marketing efforts are a prime area for generative AI: They’re a core need for any ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Young adults who took just a one-week break from social media showed improvement in depression, anxiety and insomnia symptoms ...